SHANE LOORHAM - Graphic Design and Art Direction - Melbourne Australia
Meet the Makers
Etch By Design
Newtown Social Club
...is designer & art director Shane Matthew Loorham.
Shane is the Design Director at Liquorice, collaborating with Scott Bonanno and the team, building brands through design, strategy and technology.
Shane has partnered with clients and agencies, since 2005, behind the scenes shaping brands and crafting communications. Through Silent Partner, design is utilised as a story telling device to enrich brands and weave narrative into environments — physical and digital. The aim is always to create useful communication, bring joy to audiences and have as much fun as possible through the process.
Crisp is a new cut salad chain in Melbourne.
The mix & match/chop & change branding hook was rolled out to store interiors, print graphics and a rich website with online ordering.
Packaging for a limited release of a video art piece by Christian Thompson. By laser cutting and etching the DVD packaging, including all artwork, logos, and the forme cut itself, we used heat alone in the package production.
A crafty identity revolving around place & discipline for a small arts event. Meet the Makers is held in multiple local venues over a single weekend each year.
Etch By Design is the brainchild of Melbourne Design Award winning interior and textile designer Richelle Doney.
Her modular marque comprises 4 unique ‘E’s’, ‘T’s’, ‘C’s’ & ‘H’s’, resulting in 24 unique logos.
Branding, and advertising for ‘The Reserve’ – a boutique residential development in Malvern. With Silver Properties and JCB Architects.
Branding for a boutique personal styling business dedicated to outfitting dapper gents across Melbourne.
The name and suggestive posters reflect the fun attitude of the business, while the guilt card edges, tactile letterpress and custom illustrated emblem allude to the luxury of her service.
Set to keep Melbourne's market and festival goers cool this summer with snow cones and treats, Snowman needed a fun and memorable brand, signage and livery.
The rebrand and relaunch of a business in Brunswick Street, Fitzroy. Simple and clean, but rich with bespoke detailing reflecting an understated yet personal touch.
The identity includes a bespoke typeface ‘Newtown Grotesque’ developed in a regular and stencil weight and based on Jake and Andrew’s love of 20th century technical manuals.
A bold and memorable brand identity, which works across print and the web and comes to life in motion.
The collateral was produced with a mix of high-end finishes and affordable DIY tools. The approach ensured every dollar spent by Pickles on their brand would be a worthwhile investment for the future.
Lisa Gillespie of KIMA approached us to develop the brand identity for her debut range. It was 'to embody the spirit of Norway'