SHANE LOORHAM - Graphic Design and Art Direction - Melbourne Australia

DASHING HOUNDS


BRAND IDENTITY


2012


A boutique personal styling business dedicated to outfitting dapper gents across Melbourne, Dashing Hounds works with a range of clients to ensure they look their best at work and play. Founder Caz Little has been working in fashion for over 15 years, from designing menswear to television wardrobe styling, she brings a wealth of expertise to Dashing Hounds.

Working closely with Caz in a consultative manner, not unlike the way she works with her own clients, ensured a brand which is a perfect tailored fit, and something which Caz has embraced with trademark enthusiasm. The name and suggestive posters reflect the fun attitude of the business, while the guilt card edges, tactile letterpress and custom illustrated emblem allude to the luxury of her service.


For: Dashing Hounds